SWOT recap for our Competitors
SWOT Analysis - Internal Forces
SWOT Analysis - External Forces
TAM SAM SOM of our Business Model
We are going to estimate the TAM SAM and SOM of our Business Model, for each of our customer segments. The TAM and SAM will be estimated through a top-down approach and the SOM a bottom-up. This is the definition used!
TAM = Your Total Available or Addressable Market (everyone you wish to reach with your product)
SAM = Your Segmented Addressable Market or Serviceable Market (the portion of TAM you will target)
SOM = Your Share of the Market (the subset of your SAM that you will realistically reach – particularly in the first few years of your business)
TAM = Your Total Available or Addressable Market (everyone you wish to reach with your product)
SAM = Your Segmented Addressable Market or Serviceable Market (the portion of TAM you will target)
SOM = Your Share of the Market (the subset of your SAM that you will realistically reach – particularly in the first few years of your business)